{"id":15253,"date":"2015-05-11T13:27:46","date_gmt":"2015-05-11T13:27:46","guid":{"rendered":"http:\/\/demo.qodeinteractive.com\/bridge100\/?page_id=15253"},"modified":"2025-12-24T13:18:14","modified_gmt":"2025-12-24T13:18:14","slug":"home","status":"publish","type":"page","link":"https:\/\/saeidazizi.com\/","title":{"rendered":"Home"},"content":{"rendered":"

[vc_row row_type=”parallax” parallax_content_width=”full_width” in_content_menu=”in_content_menu” content_menu_icon=”” text_align=”left” full_screen_section_height=”no” anchor=”about” content_menu_title=”About Me” background_image=”15356″][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=”” padding_top=”261″][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

Hi, I’m Saeid, a Lead UX Designer with over a decade of experience shaping innovative, user-centered digital experiences.<\/span><\/h2>\n

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I specialize in translating complex business and user requirements into intuitive, impactful designs that empower users and elevate products.
\nI use design as a tool to explore, evaluate, and change the narrative around products and services, as well as to understand the impact they have on the habits and behaviors of the people who use them.<\/span><\/h4>\n

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With a passion for creating seamless and intuitive user experiences, I’ve taken a strong lead on comprehensive cross-product design efforts and extensive practice improvement programs, with a track record of leading others toward successful outcomes.
\nBy combining strategic research, real-time customer insights, and a hypothesis-driven design approach, I enable teams to deliver design systems that evolve alongside business needs and user expectations.<\/span><\/h4>\n

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arad.digital01@gmail.com<\/div>[vc_separator type=”transparent” up=”49″ down=”0″]<\/i><\/a><\/span>[\/vc_column_inner][vc_column_inner width=”1\/3″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”content_menu” background_color=”#f4f4f4″][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Soft Skills<\/h4>\n

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Job-related Skills<\/h4>\n

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My Skills<\/span><\/h4>\n

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FIGMA<\/span><\/h5>\n

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Framer<\/span><\/h5>\n

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LLM-based design workflows (internal & external)<\/span><\/h5>\n

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ADOBE ILLUSTRATOR<\/span><\/h5>\n

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AI-assisted research synthesis<\/span><\/h5>\n

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ADOBE Suite (AE,PS,Iu)<\/span><\/h5>\n

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UserZoom<\/span><\/h5>\n

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Figma AI (concepting, rapid prototyping)<\/span><\/h5>\n

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HTML, CSS<\/span><\/h5>\n

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REACT.JS AND REDUX<\/span><\/h5>\n

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Human-Centered AI Design<\/span><\/h5>\n

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ANALYTICS (Mixpanel,Google , Hotjar)<\/span><\/h5>\n

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Design system<\/span><\/h4>\n

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AI-Driven UX & Interaction Design<\/span><\/h4>\n

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User Experience Design <\/span><\/h4>\n

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SaaS Application Design <\/span><\/h4>\n

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Conversational UX & Prompt Design <\/span><\/h4>\n

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Usability Testing <\/span><\/h4>\n

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Information Architecture <\/span><\/h4>\n

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Design sprint <\/span><\/h4>\n

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AI Roadmapping & Product Integration <\/span><\/h4>\n

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Design Thinking<\/span><\/h4>\n

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Design Strategy<\/span><\/h4>\n

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Design Mentorship<\/span><\/h4>\n

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Behavior-Change & Habit-Forming Systems <\/span><\/h4>\n

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Design Workshops<\/span><\/h4>\n

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Motion Design<\/span><\/h4>\n

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DesignOps<\/span><\/h4>\n

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Storytelling <\/span><\/h4>\n

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UX Management<\/span><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Education<\/h3>\n

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University<\/h4>\n

[\/vc_column_text][vc_separator type=”transparent” up=”35″ down=”0″][vc_column_text]Azad University<\/p>\n

2009 – 2013[\/vc_column_text][vc_separator type=”transparent” up=”20″ down=”0″][vc_column_text]Tehran, Iran<\/p>\n

Major in Sofware engineering[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Interaction Design Foundation<\/h4>\n

[\/vc_column_text][vc_separator type=”transparent” up=”35″ down=”0″][vc_column_text]Global Education initiative<\/p>\n

UX and interaction design course<\/p>\n

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Certificate Membership<\/a><\/p>\n

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2018 – present<\/div>\n
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Curriculum Vitae<\/h3>\n

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Cyferd<\/h4>\n
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\u00a0UX Design Lead<\/h6>\n
Mar 2025 – Present<\/h6>\n

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– Defining and executing product design strategy to modernize a complex legacy no-code SaaS platform, driving enhanced usability and user satisfaction.
\n– Building a comprehensive design system, including UI kit and Storybook documentation, from the ground up to ensure consistency and accelerate development.
\n– Leading and mentoring a UX design team of four through weekly design huddles, fostering continuous skill development, and design excellence.
\n– Streamlining cross-functional workflows between UX, development, and project management teams, reducing time-to-delivery by 20%.
\n– Partnering with Customer Success to integrate user feedback and align design priorities with product roadmap objectives.
\n– Establishing and scaling strategic UX research through various research activities and cross-regional workshops.
\n– Elevating UX maturity and informing data-driven product optimizations.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Valgenesis<\/h4>\n
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Lead UX Designer<\/h6>\n
Feb 2023 – Apr 2025<\/h6>\n

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– Led design initiatives for complex SaaS products in the pharmaceutical industry, increasing user engagement by 25%.
\n– Conducted strategic research, including customer site visits and design workshops across multiple countries, to define Service Blueprints and optimize product solutions.
\n– Mentored a team of 8 designers, enhancing complex design patterns, paradigms, and workflows and boosting team efficiency by 35%.
\n– Prioritized and planned design efforts across complex operations to enhance cross-departmental communication, contributed to a 25% increase in project success rates.
\n– Delivered interactive prototypes for various modules, illustrating user flows and decreasing task completion time by 20%.
\n– Utilized Lean and data-driven methodologies to test hypotheses and accelerate informed decision-making by 28%.
\n– Developed a strategy for scaling the design system to meet business growth and evolving customer needs.
\n– Led the recruitment process for UX, UI, and UXR roles, aligning talent acquisition with product and team expansion.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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IPS (Instituto Polit\u00e9cnico de Set\u00fabal)<\/h4>\n
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Head of Product Design<\/h6>\n
Oct 2019 – Feb 2021<\/h6>\n

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– Directed UX strategies for multiple startups within the incubator, resulting in the successful launch of 3 products.
\n– Balanced design, user needs, and business goals to deliver global UX solutions, achieving a 38% improvement in user satisfaction.
\n– Developed user journey maps and ecosystem map based on in-depth research, tailoring designs to diverse user needs.
\n– Conducted heuristic analyses and usability evaluations, leading to iterative improvements that increased product usability by 27%.
\n– Implemented modern UX technologies, including React.js, Storybook to bridge the gap between design and development.
\n– Fostered a startup mentality, driving design thinking and a user-centered approach within the organization.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Pars Pajohan Asia<\/h4>\n

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Senior UX Designer, JavaScript Developer<\/h6>\n
2016 – 2017<\/h6>\n

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– Led the design team in creating responsive web interfaces optimized for engagement, increasing conversion rates by 18%.
\n– Utilized analytics tools like Google Analytics and Hotjar to refine designs based on user behavior, improving navigation by 22%.
\n– Conducted moderated and unmoderated usability testing to iteratively enhance product interfaces.
\n– Led the integration of style guides and reusable UI components to improve workflow efficiency and ensure consistency across projects.
\n– Created clean, pixel-perfect mockups for both mobile and web applications, maintaining design consistency and brand identity.
\n– Spearheaded online marketing and branding campaigns for different projects, integrating digital assets seamlessly into the overall design ecosystem.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Asan Secure<\/h4>\n

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UX Designer, Web Developer<\/h6>\n
2014 – 2016<\/h6>\n

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– Redesigned e-commerce user journeys, resulting in a 16% increase in conversion rates and a 10% reduction in cart abandonment.
\n– Conducted analytics reviews and surveys to align products with user demands and industry trends.
\n– Developed scalable design systems, ensuring brand consistency across multiple platforms.
\n– Implemented data-driven A\/B testing strategies that optimized checkout flows and navigation structures, reducing bounce rates by 17%.
\n– Collaborated with cross-functional teams to create accessible, visually compelling, and responsive designs.
\n– Designed intuitive checkout flows and navigation structures, resulting in a measurable increase in conversion rates.<\/p>\n<\/div>\n

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Mercedes-Benz IO<\/h4>\n

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Senior Product Designer<\/h6>\n
Feb 2021 -Feb 2023<\/h6>\n

[\/vc_column_text][vc_separator type=”transparent” up=”20″ down=”0″][vc_column_text]- Partnered with cross-functional teams to create innovative user experiences for 3+ B2B and B2C products, enhancing alignment with business goals.
\n– Collaborated on redesigning the design system, boosting component reusability by 40%, and standardizing processes across multiple teams.
\n– Conducted participatory design sessions and remote moderated testing, leading to a 18% increase in customer satisfaction.
\n– Designed interactive prototypes and workflows, enabling faster iteration cycles and reducing time-to-market by 24%.
\n– Supported user-centric practices by conducting research across 4 regions, driving actionable insights into product development.
\n– Mentored junior designers, fostering best practices in UI\/Visual design, usability testing and interaction design.
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Syone<\/h4>\n

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Senior Lead Product Design Consultant<\/h6>\n
Mar 2021 -Jul 2022<\/h6>\n

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– Delivered design workshops such as Design Sprints and Persona Development, accelerating project timelines by 35%.
\n– Created visually compelling and consistent product interfaces by applying advanced principles of UI\/visual design.
\n– Launched 2 innovative products by combining business strategy with experience design, improving client retention rates by 28%.
\n– Collaborated with developers to ensure design feasibility, achieving seamless implementation across web and mobile platforms.
\n– Defined project scopes and business requirements, leading to the successful execution of high-priority projects.<\/p>\n<\/div>\n<\/div>\n

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