I specialize in translating complex business and user requirements into intuitive, impactful designs that empower users and elevate products.
I use design as a tool to explore, evaluate, and change the narrative around products and services, as well as to understand the impact they have on the habits and behaviors of the people who use them.
With a passion for creating seamless and intuitive user experiences, I’ve taken a strong lead on comprehensive cross-product design efforts and extensive practice improvement programs, with a track record of leading others toward successful outcomes.
By combining strategic research, real-time customer insights, and a hypothesis-driven design approach, I enable teams to deliver design systems that evolve alongside business needs and user expectations.
arad.digital01@gmail.com
My Skills
FIGMA
SKETCH APP
INVISION APP
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE AFTER EFFECTS
UserZoom
PRINCIPLE APP
HTML, CSS
REACT.JS AND REDUX
BALSAMIQ MOCKUPS
ANALYTICS
Design system
Interaction Design
User Experience Design
SaaS Application Design
Prototyping
Usability Testing
Information Architecture
Design sprint
User-Centered Design
|
Design Thinking
Design Strategy
Design Mentorship
User flow
Design Workshops
Motion Design
DesignOps
Storytelling
UX Management |
Education
University
Azad University
2009 – 2013
Tehran, Iran
Major in Sofware engineering
Interaction Design Foundation
Curriculum Vitae
Valgenesis
Lead UX Designer
Feb 2023 – Present
– Led design initiatives for complex SaaS products in the pharmaceutical industry, increasing user engagement by 25%.
– Conducted strategic research, including customer site visits and design workshops across multiple countries, to define Service Blueprints and optimize product solutions.
– Mentored a team of 8 designers, enhancing complex design patterns, paradigms, and workflows and boosting team efficiency by 35%.
– Prioritized and planned design efforts across complex operations to enhance cross-departmental communication, contributed to a 25% increase in project success rates.
– Delivered interactive prototypes for various modules, illustrating user flows and decreasing task completion time by 20%.
– Utilized Lean and data-driven methodologies to test hypotheses and accelerate informed decision-making by 28%.
– Developed a strategy for scaling the design system to meet business growth and evolving customer needs.
– Led the recruitment process for UX, UI, and UXR roles, aligning talent acquisition with product and team expansion.
IPS (Instituto Politécnico de Setúbal)
Head of Product Design
Oct 2019 – Feb 2021
– Directed UX strategies for multiple startups within the incubator, resulting in the successful launch of 3 products.
– Balanced design, user needs, and business goals to deliver global UX solutions, achieving a 38% improvement in user satisfaction.
– Developed user journey maps and ecosystem map based on in-depth research, tailoring designs to diverse user needs.
– Conducted heuristic analyses and usability evaluations, leading to iterative improvements that increased product usability by 27%.
– Implemented modern UX technologies, including React.js, Storybook to bridge the gap between design and development.
– Fostered a startup mentality, driving design thinking and a user-centered approach within the organization.
Pars Pajohan Asia
Senior UX Designer, JavaScript Developer
2016 – 2017
– Led the design team in creating responsive web interfaces optimized for engagement, increasing conversion rates by 18%.
– Utilized analytics tools like Google Analytics and Hotjar to refine designs based on user behavior, improving navigation by 22%.
– Conducted moderated and unmoderated usability testing to iteratively enhance product interfaces.
– Led the integration of style guides and reusable UI components to improve workflow efficiency and ensure consistency across projects.
– Created clean, pixel-perfect mockups for both mobile and web applications, maintaining design consistency and brand identity.
– Spearheaded online marketing and branding campaigns for different projects, integrating digital assets seamlessly into the overall design ecosystem.
Asan Secure
UX Designer, Web Developer
2014 – 2016
– Redesigned e-commerce user journeys, resulting in a 16% increase in conversion rates and a 10% reduction in cart abandonment.
– Conducted analytics reviews and surveys to align products with user demands and industry trends.
– Developed scalable design systems, ensuring brand consistency across multiple platforms.
– Implemented data-driven A/B testing strategies that optimized checkout flows and navigation structures, reducing bounce rates by 17%.
– Collaborated with cross-functional teams to create accessible, visually compelling, and responsive designs.
– Designed intuitive checkout flows and navigation structures, resulting in a measurable increase in conversion rates.
Mercedes-Benz IO
Senior Product Designer
Feb 2021 -Feb 2023
– Partnered with cross-functional teams to create innovative user experiences for 3+ B2B and B2C products, enhancing alignment with business goals.
– Collaborated on redesigning the design system, boosting component reusability by 40%, and standardizing processes across multiple teams.
– Conducted participatory design sessions and remote moderated testing, leading to a 18% increase in customer satisfaction.
– Designed interactive prototypes and workflows, enabling faster iteration cycles and reducing time-to-market by 24%.
– Supported user-centric practices by conducting research across 4 regions, driving actionable insights into product development.
– Mentored junior designers, fostering best practices in UI/Visual design, usability testing and interaction design.
Syone
Senior Lead Product Design Consultant
Mar 2021 -Jul 2022
– Delivered design workshops such as Design Sprints and Persona Development, accelerating project timelines by 35%.
– Created visually compelling and consistent product interfaces by applying advanced principles of UI/visual design.
– Launched 2 innovative products by combining business strategy with experience design, improving client retention rates by 28%.
– Collaborated with developers to ensure design feasibility, achieving seamless implementation across web and mobile platforms.
– Defined project scopes and business requirements, leading to the successful execution of high-priority projects.
Navaco (Maskan Bank)
Senior Product Designer / UX Engineer
Feb 2019 -Nov 2019
– Developed and implemented an improved design process, establishing guidelines and workflows to streamline collaboration and ensure consistency, boosting team arrangement by 26%.
– Designed B2B dashboards for corporate banking customers, improving user efficiency by 24%.
– Conducted in-depth UX analysis of banking software, identifying and resolving pain points that increased user satisfaction by 28%.
– Developed reusable UI components and a comprehensive style guide, ensuring design consistency across FinTech products.
– Led market research, usability testing, and competitor analysis research, driving product engagement and retention by 30%.
– Optimized workflows for key banking services, such as payments and account management, reducing task completion time by 21%.
Eligasht Tour and travel
Senior UX Designer
2017 – 2019
– Delivered interactive prototypes and user flows for B2B and B2C travel platforms, increasing search functionality efficiency by 31% (huge improvement).
– Conducted stakeholder interviews and focus groups, informing data-driven design decisions for travel agents and corporate clients.
– Improved B2B travel agents’ workflow by designing intuitive solutions tailored to their specific needs, reducing errors by 28%.
– Directed usability testing and implemented WCAG compliance, enhancing accessibility across mobile and web platforms.
– Created responsive designs that improved user engagement and satisfaction by 22%.
– Led several design workshops with product managers and stakeholders to deliver scalable design solutions for a large travel platform used by thousands.
– Collaborated with developers to implement platform features while ensuring design feasibility and user experience.
Osve Faraz
Design Manager
2012 – 2014
| – Managed a team of 5 designers, delivering desktop-based educational software on time and within budget. – Designed interactive user interfaces for children’s educational apps, increasing engagement by 30%. – Developed motion graphics tailored to young audiences, enhancing user retention. – Trained employees in design software like Photoshop and Illustrator, improving team proficiency by 45%. – Promoted innovative design practices that aligned with the organization’s educational goals. |
Recent Works
