– Leading the design of longer-term initiatives for complex SaaS products (including Valgenesis Gateway, Process Insight, Execution Manager, Risk Management, and CPV).
– Creating detailed interactive prototypes demonstrating flows, interactions, and animations.
– Leading and mentoring designers in the practice of designing new components and
Defining complex UI patterns, paradigms, and workflows.
– Demonstrating best practice and depth of skill with prioritizing, planning, and
– Coordinating efforts across larger, more complex operational areas.
– Applying principles of good UI/visual design (layout, color, hierarchy, type) to
Create visually compelling and consistent product interfaces.
– Planning, conducting, and analyzing strategic research activities necessary to discover, understand and define customers( including customer site visiting and running design workshops across different countries).
– Utilizing a hybrid of Lean/hypothesis-driven and data-driven design to test hypotheses rapidly and make informed design decisions.
– Defining a strategy for the Design system team to maintain and scale based on business growth and customer needs.
– Interviewing and hiring different levels of UX, UI, and UXR based on product growth in different teams (Product and Design system).

Responsible for shaping the digital product for startups
Working as a Startup Product leader in IPStartup
– Defining goals and creating a vision for development projects.
– Analyzing the business and requirements for every project.
– Designing layouts, interactions, and transitions.
– Anticipating user needs and evaluating product progress at multiple iterations.
Contextual inquiries and interviews.
– Implementing UX solutions with modern technologies (ReactJs & Redux).
– Balance an understanding between Design, User, and Business to deliver a global UX solution.
– Creating user and customer journey mapping to deeply understand the user needs/pain.
– Heuristic analysis and run usability evaluation.
– Promote start-up mentality, design thinking, and a user-centered design approach within every organization.
– Collaborating with different teams to create scalable design systems.

I also help startup teams to create an intuitive product with the best possible user experience.
I have always been motivated by the desire to build something that our world needs, so I am exploring my curiosity and creativity to see how I can make a big difference in the lives of other people.

– Led the design team, setting quality standards and ensuring that all project deliverables met and exceeded client expectations.
– Optimized responsive web interfaces for mobile, tablet, and desktop, enhancing engagement and conversion rates.
– Created clean, pixel-perfect mockups for both mobile and web applications, maintaining design consistency and brand identity.
– Utilized analytics tools such as Google Analytics and Hotjar to track user behavior, refine designs, and prioritize improvements based on actionable insights.
– Proactively conducted moderated and unmoderated usability testing sessions, collecting qualitative and quantitative feedback to inform iterative design improvements.
– Spearheaded online marketing and branding campaigns for different projects, integrating digital assets seamlessly into the overall design ecosystem.
– Led the integration of style guides and reusable UI components to improve workflow efficiency and ensure consistency across projects.