Design Lead / Director · Lisbon
I make complex software make sense, and build the teams that keep it that way.
Saeid Azizi. 13+ years designing for pharma, automotive, banking and enterprise SaaS. Currently UX Design Lead at Cyferd.
Cyferd · ValGenesis · Mercedes-Benz.io · Navaco · Eligasht
How I lead
From noise to system.
01
Understand the system before changing it.
On ValGenesis CPV I led on-site discovery with quality experts and mapped how they reason about batches, variability and trust before redesigning a single screen.
02
Make decisions testable.
I use lean, hypothesis-driven methods so ideas are validated or killed before they reach engineering.
03
Build a team that does not need me in the room.
At ValGenesis I mentored a team of eight designers until senior leadership stopped routing design QA through me.
Proof
Work that holds up under scrutiny.
Regulated pharma platforms, global automotive products and a design system built from zero. Every case study shows the decisions, not only the screens.
People
Design is a team sport, so I build the team.
13+
Years in design
8
Designers mentored at ValGenesis
4
Designers on my team at Cyferd
4
Regions of research at Mercedes-Benz.io
Weekly design huddles, critique and design QA. Shared rituals between UX, engineering, product and customer success. These are the practices behind the numbers.
Method
A repeatable way through complex problems.
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01
Understand
Sit with the experts. Map the system before touching a screen.
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02
Align
Workshops that turn a complex domain into one shared mental model.
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03
Decide
Make options testable. Validate or kill ideas before engineering.
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04
Build
Design system, patterns and a team that carries the standard.
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05
Measure
Define what good looks like. Test it with the people who use it.
Repeat, with the team in the room
Mentoring and learning
Sharing what works.
I mentor designers on ADPList and keep learning through the Interaction Design Foundation.