The Process Insight application is designed to deliver essential insights into pharmaceutical manufacturing. It features intuitive dashboards that detect deviations, send alerts, and facilitate data-driven decisions. It offers seamless access to essential parameters and attributes, consolidating data for real-time monitoring and reporting. Due to strict industry regulations, Process Insight emphasizes precision and clarity. Its main users, Quality SMEs, need a tool that simplifies complex data workflows while adhering to industry standards.
UX Lead/ Team lead
Responsible for running design workshops to define the scope of the project.
Creating a customer journey map for the product
Conducting stakeholder interviews with key team members
Refining the design operation processes and iterating over designs
The primary goal of the project was to:
Integrate Process Insight into NGP(Next Generation Platform) to provide a unified experience.
Maintain consistency in functionality while adapting the User Experience to NGP standards.
Simplify the complex workflows of CPV (Continued Process Verification) management.
Enhance information architecture for better navigation and usability.
By achieving these objectives, we aimed to improve user efficiency, reduce cognitive load, and establish a robust decision-support system.
Customer and stakeholder interviews (Product, SMEs, Validation Engineers)
Comparative analysis of IA and chart comprehension
Moderated usability testing with scientific experts
Archetype development for role-based behavior modeling
Before our redesign, the CPV experience inside ValGenesis was a landscape of fragmented screens, dense statistical outputs, and workflows that grew organically over years of incremental development.
Compliance-critical actions (like electronic signatures) hidden inside inconsistent flows
In a regulated environment where deviations can have real consequences, complexity is not just inconvenient; it’s a risk.
My mandate as UX Lead was not simply to redesign screens.
It was to create a unified, navigable, reliable system that supports scientific decisions, regulatory compliance, and operational confidence — all inside the Next Generation Platform (NGP) ecosystem.
This required deep system thinking, careful orchestration, and a scientific UX mindset.
I began by leading multiple discovery cycles:
Understanding their mental models of reference batches, variability, PCA, CpK thresholds, and deviation detection.
From product managers to statistical SMEs to regulatory experts, to uncover what “trust” means in a CPV system.
Identifying mismatches between user expectations and the interface — especially around dense data sets and statistical visualisation.
Mapping precise behavioral patterns across SMEs, reviewers, and approvers to drive role-based UX decisions.
Considering these conversations, a clear problem emerged:
The CPV workflow produced insights, but the system did not help users understand, validate, or trust them.
The information architecture wasn’t supporting the scientific reasoning SMEs needed.
The tool executed steps — but it didn’t explain them.
And navigation patterns didn’t reflect the mental model of CPV as a cyclical, decision-driven process.
This gave us the direction:
Redesign CPV as a guided, intelligible, and reliable end-to-end system , not as a collection of isolated screens.
Leading this redesign required more than UX craft.
It required orchestration across teams, personas, and constraints.
I guided the team through:
This orchestration ensured that everyone — designers, developers, SMEs — shared the same mental model of the CPV system.
The core of this project was not UI aesthetics.
It was system architecture — reorganizing a scientifically complex workflow into a coherent, guided experience.
The old CPV creation process was scattered and unintuitive.
So I redesigned it into a structured 6-step flow that reflects real SME decision-making:
Define plan metadata
Select reference batches
Evaluate variability
Configure parameters and limits
Validate configuration
Finalize and publish
This wizard became the backbone of CPV clarity.

On the following concept, SMEs can see a redesigned preview of PCA, Hotelling’s T², and Q residual plots.
Previously, these plots were visually overwhelming and detached from workflow context.
The redesign:
This change improved user comprehension and reduced back-and-forth navigation.
The Routine Dashboard (the following concept) previously mixed charts, tables, and signals in a flat layout.
I reorganized the view into:
This transformed monitoring from a “hunt and guess” activity into a predictable, navigable flow.
In the “View CPV Plan”, the tables listing plans, batches, and variable attributes had to balance:
I introduced:
These changes made dense scientific data readable without diluting its precision.
The “Manage Notifications & Pending Requests” highlights critical compliance moments:
Electronic signatures, reviewer workflows, and audit trail entries.
Key improvements included:
This redesign reduced ambiguity around regulatory actions and reinforced system trust.
To ensure the redesign delivered real, measurable value, I defined a compact metrics framework aligned to CPV’s scientific and operational goals. As UX Lead, this allowed me to evaluate clarity, efficiency, and system trust objectively—not just through perception, but through evidence.
I focused on four categories:
Efficiency
Comprehension
Trust & Compliance
Consistency
These metrics gave us a clear definition of “good,” validated against real SME expectations.
To measure outcomes, I used a concise validation loop:
This combined scientific UX testing with behavioral insights, ensuring the redesigned system supported accurate, reliable decision-making.
While specific numbers remain confidential, the redesigned experience delivered directional improvements:
This turned CPV into a structured, high-clarity, scientifically interpretable workflow.
While some outcome metrics are confidential, the redesign delivered clear improvements:
This was not simply a redesign — it was a system transformation that elevated the entire CPV workflow into an intelligible, reliable, and scalable experience.
CPV is a domain where clarity isn’t optional; it’s foundational.
A misinterpreted deviation or a hidden signal can have real-world consequences.
Leading this project demanded:
This case study represents more than a UX project.
It reflects how design can bring order to scientific complexity, empower decision-making, and build trust in high-stakes environments.
And it reflects my approach as a UX leader:
To transform systems, not screens, and to guide teams toward clarity in places where clarity matters most.