Curriculum vitae
Saeid Azizi
Design Lead / Director · Lisbon · arad.digital01@gmail.com
Cyferd
UX Design Lead
Mar 2025 – present
- Set the product design strategy to modernise a legacy no-code SaaS platform.
- Built the design system from zero: Figma UI kit and Storybook documentation shared with engineering.
- Lead and mentor a UX design team through weekly design huddles.
- Rebuilt the workflow between UX, development and project management to cut handoff delays and rework.
- Run the research practice, including cross-regional workshops, and feed Customer Success insight into the roadmap.
ValGenesis
Lead UX Designer
Feb 2023 – Apr 2025
- Led design for regulated pharmaceutical SaaS products, improving engagement across core workflows.
- Ran customer site visits and design workshops across several countries to define service blueprints.
- Mentored a team of eight designers; led recruitment for UX, UI and UX research roles.
- Validated or killed product ideas with lean, hypothesis-driven methods before engineering.
- Defined a strategy for scaling the design system with the business.
Mercedes-Benz.io
Senior Product Designer
Feb 2021 – Feb 2023
- Designed 3+ B2B and B2C products with cross-functional teams.
- Contributed to the redesign of the design system and standardised processes across teams.
- Ran participatory design sessions and remote moderated testing, with research across four regions.
- Mentored junior designers in UI, usability testing and interaction design.
Syone
Senior Lead Product Design Consultant
Mar 2021 – Jul 2022
- Delivered design workshops, design sprints and persona development.
- Launched two products by combining business strategy with experience design.
- Defined project scope and business requirements for high-priority work.
IPS
Head of Product Design
Oct 2019 – Feb 2021
- Directed UX for several startups in the incubator, leading to three product launches.
- Built journey and ecosystem maps; introduced React.js and Storybook to bridge design and development.
- Brought design thinking to teams with no formal design process.
Navaco (Maskan Bank)
Senior Product Designer / UX Engineer
Feb 2019 – Nov 2019
- Created a design process and style guide for fintech products.
- Designed B2B dashboards for corporate banking customers.
- Led UX analysis, usability testing and competitor research.
Eligasht
Senior UX Designer
2017 – 2019
- Prototypes and flows for B2B and B2C travel platforms; stakeholder interviews and focus groups.
- Directed usability testing and implemented WCAG-compliant designs across mobile and web.
Pars Pajohan Asia
Senior UX Designer, JavaScript Developer
2016 – 2017
- Led the design team on responsive web interfaces; introduced style guides and reusable components.
Asan Secure
UX Designer, Web Developer
2014 – 2016
- Redesigned e-commerce journeys and built scalable design systems.
Osve Faraz
Design Manager
2012 – 2014
- Managed a team of five designers on educational software.
Skills
Leadership
Team building, hiring, mentorship, DesignOps, design governance, workshops, stakeholder alignment.
Practice
User research, usability testing, information architecture, design systems, SaaS and B2B design, AI-assisted research and design workflows, conversational UX.
Tools
Figma, Framer, Figma AI, Claude Design, LLM-based design workflows, Storybook, UserZoom, Mixpanel, Google Analytics, Hotjar, HTML, CSS, React.