Cyferd: design system and UX leadership

In progress: modernising a legacy no-code platform, building its design system from zero and growing the team behind it.

Company: Cyferd
Year: 2025 – present
Role: UX Design Lead
Team: UX design team (size to confirm)
Domain: No-code SaaS platform
Scope: Product design strategy, design system, team leadership, research practice

Case study in progress

This case study is being written. It will cover how I am modernising a legacy no-code SaaS platform at Cyferd, building its design system and Storybook documentation from zero, leading the UX team, and joining up design, engineering, project management and customer success.

What it will cover

Tension: what was broken in the legacy platform, and why it mattered.
Decisions: the two or three calls that shaped the design system and the way the team works.
Proof: what changed, with the numbers I can share.
Reflection: what I would do differently.

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